Summary: honda44 collects personal data that is necessary to operate a secure, compliant online gaming platform for Malaysian members. We do not sell your personal data to third parties. We share data only with service providers that support our operations and as required by applicable law and our gaming licence obligations. You have rights over your data, including the right to access, correct, and request deletion of information we hold about you.
1. Introduction
1.1 Honda44 ("we", "us", "our", "the Platform") is committed to protecting the privacy and security of the personal data of all Members and visitors to honda44.one. This Privacy Policy ("Policy") describes in detail the categories of personal information we collect, the purposes for which that information is processed, the parties with whom it may be shared, and the rights available to individuals regarding their personal data.
1.2 This Policy applies to all personal data processed in connection with the honda44 Platform, including data collected during the registration process, during account operation, during transactions, and through interactions with our customer support team.
1.3 By registering on honda44, completing any transaction, or continuing to use the Platform after this Policy has been published or updated, you acknowledge that you have read and understood this Policy. If you do not agree with any aspect of this Policy, please discontinue use of the Platform and contact us to request account closure.
1.4 This Policy should be read together with the honda44 Terms & Conditions and Responsible Gaming Policy, all of which together govern your relationship with the Platform.
2. Data Controller
2.1 For the purposes of applicable data protection legislation, honda44 is the data controller in respect of personal data collected and processed through the Platform.
2.2 Honda44 operates the Platform under an internationally recognised gaming licence. Details of the licensing authority are available upon request to [email protected].
2.3 Where honda44 engages third-party service providers to process personal data on its behalf, those providers act as data processors and are contractually bound to process data only in accordance with honda44's instructions and applicable data protection law.
3. Personal Data We Collect
3.1 Honda44 collects and processes the following categories of personal data:
3.1 Identity Data
- Full legal name as it appears on your government-issued identity document;
- Date of birth;
- Gender (where provided);
- Copies of identity documents submitted for KYC verification (e.g., Malaysian MyKad, passport);
- Selfie photographs submitted for identity verification purposes.
3.2 Contact Data
- Email address;
- Malaysian or international mobile phone number;
- Residential address (for address verification purposes).
3.3 Financial Data
- Payment method details (e.g., Touch n Go eWallet account reference, Boost account reference, bank account details, card details — stored in tokenised form only);
- Transaction history including deposits, withdrawals, and associated amounts in Malaysian Ringgit (MYR);
- Wallet balance records.
3.4 Gaming Activity Data
- Game session history, wager amounts, and outcomes;
- Sportsbook bet history;
- Bonus redemption and wagering requirement completion records;
- Responsible gaming tool settings (deposit limits, loss limits, self-exclusion status).
3.5 Technical & Usage Data
- IP address and geographic location derived therefrom;
- Device type, operating system, and browser information;
- Session timestamps and duration;
- Pages visited within the Platform;
- Referral source (where applicable).
3.6 Communications Data
- Records of correspondence with honda44 customer support;
- Live chat transcripts;
- Email communications.
4. How We Collect Your Data
4.1 Honda44 collects personal data through the following channels:
- Registration Form: Identity, contact, and account credentials provided directly by the Member during the sign-up process;
- KYC Verification: Identity documents and verification selfies submitted in response to honda44's identity verification requests;
- Financial Transactions: Payment method information collected at the time of deposit or withdrawal;
- Platform Usage: Technical and gaming activity data collected automatically as a Member uses the Platform;
- Cookies and Tracking Technologies: Data collected via cookies, web beacons, and similar technologies when Members access the Platform through a browser (see Section 8);
- Customer Support Interactions: Information provided by Members when contacting honda44's support team via live chat or email;
- Third-Party Verification Services: Data received from identity verification providers and payment processors in connection with fraud prevention and KYC obligations.
5. Purpose and Legal Basis for Processing
5.1 Honda44 processes personal data on the following legal bases and for the following purposes:
| Purpose |
Legal Basis |
| Account registration and management |
Performance of contract (Terms & Conditions) |
| Processing deposits and withdrawals |
Performance of contract; legal obligation (AML) |
| Identity verification (KYC) |
Legal obligation (gaming licence requirements) |
| Fraud detection and prevention |
Legitimate interests; legal obligation |
| Responsible gaming compliance |
Legal obligation; legitimate interests |
| Customer support |
Performance of contract; legitimate interests |
| Platform security and integrity |
Legitimate interests |
| Marketing communications (opt-in) |
Consent |
| Analytics and platform improvement |
Legitimate interests |
| Legal and regulatory compliance |
Legal obligation |
5.2 Where honda44 relies on legitimate interests as the legal basis for processing, those interests have been balanced against the interests and rights of Members. Members may contact honda44 for further information on this balancing assessment.
6. Data Retention
6.1 Honda44 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
6.2 As a general rule, honda44 applies the following retention periods:
- Account and identity data: Retained for the duration of the Member's Account and for a minimum of 5 years following Account closure, in accordance with gaming licence and anti-money laundering obligations;
- Transaction and financial data: Retained for a minimum of 7 years following the date of each transaction, in accordance with standard financial record-keeping requirements;
- Gaming activity data: Retained for 5 years following the date of activity;
- Technical and usage data: Retained for up to 2 years;
- Support communications: Retained for up to 3 years from the date of the last communication.
6.3 Where data is retained beyond the above periods due to ongoing legal proceedings or regulatory investigations, it will be retained for the duration of such proceedings and for a reasonable period thereafter.
7. Sharing Your Personal Data
7.1 Honda44 does not sell, rent, or trade your personal data to third parties for their own marketing purposes.
7.2 Honda44 may share personal data with the following categories of recipients in connection with the purposes described in Section 5:
- Payment Processors: Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, Visa/Mastercard network processors — to facilitate deposits and withdrawals;
- Identity Verification Providers: Third-party KYC and AML screening services engaged to verify Member identities and screen for sanctions and fraud indicators;
- Game Providers: Licensed game developers (e.g., Evolution Gaming, Pragmatic Play, PG Soft) whose games are hosted on the Platform — these providers receive session and gameplay data necessary to operate their games;
- IT Infrastructure and Security Providers: Cloud hosting, CDN, and cybersecurity service providers engaged to maintain and secure the Platform;
- Customer Support Platform Providers: Live chat and CRM software providers used to manage Member communications;
- Regulatory Authorities: Honda44's licensing authority and any other competent regulatory or law enforcement authority, where required by applicable law or licence conditions;
- Legal and Professional Advisers: Lawyers, auditors, and other professional advisers under obligations of confidentiality;
- Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of honda44's assets, personal data may be transferred to the acquiring entity subject to equivalent privacy protections.
International Transfers: Some of the third parties listed above may process personal data outside of Malaysia. Where this occurs, honda44 takes steps to ensure that appropriate safeguards are in place, including contractual data processing agreements that impose equivalent data protection obligations on the recipient.
8. Cookies and Tracking Technologies
8.1 Honda44 uses cookies and similar tracking technologies to enhance the Member experience, ensure Platform security, and collect analytics data. The following categories of cookies are used:
- Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies and security tokens. These cannot be disabled.
- Functional Cookies: Remember your preferences (e.g., language, saved login state on trusted devices) to provide a personalised experience.
- Analytics Cookies: Collect aggregated, anonymised data on how Members navigate the Platform, which games are most popular, and where Members encounter difficulties. This data is used to improve Platform performance.
- Marketing Cookies: Used to deliver relevant honda44 promotions and offers within the Platform based on your gaming preferences and activity history, subject to your marketing consent settings.
8.2 Members may control non-essential cookie categories through their browser settings or by contacting honda44 support. Note that disabling certain functional cookies may affect your Platform experience.
9. Data Security
9.1 Honda44 implements a range of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS encryption of all data in transit between Members' devices and honda44's servers;
- Encryption of sensitive data at rest, including financial data and identity documents;
- Payment card data tokenisation — honda44 does not store raw card numbers;
- Role-based access controls limiting employee access to personal data to those with a legitimate need;
- Multi-factor authentication for internal system access;
- Regular penetration testing and vulnerability assessments;
- Incident response procedures for data breaches, including notification to affected Members and relevant authorities where required by applicable law.
9.2 Notwithstanding the foregoing, no data transmission over the internet or electronic storage system is completely secure. Honda44 cannot guarantee absolute security of personal data, and Members provide their data at their own risk. Members are responsible for maintaining the security of their account credentials.
10. Your Data Rights
10.1 Subject to applicable data protection law, Members have the following rights in respect of their personal data held by honda44:
- Right of Access: The right to request a copy of the personal data honda44 holds about you;
- Right to Rectification: The right to request correction of inaccurate or incomplete personal data;
- Right to Erasure: The right to request deletion of personal data where there is no longer a legitimate or legal basis for its retention. Note that honda44 is subject to mandatory data retention obligations under gaming licence and AML requirements that may override this right in certain circumstances;
- Right to Restriction of Processing: The right to request that honda44 temporarily cease processing your data in certain circumstances;
- Right to Data Portability: The right to receive a copy of your personal data in a structured, machine-readable format;
- Right to Object: The right to object to processing based on legitimate interests, including profiling;
- Right to Withdraw Consent: Where processing is based on consent (e.g., marketing communications), the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
10.2 To exercise any of the above rights, please submit a written request to [email protected] with the subject line "Data Rights Request". Honda44 will respond within 30 calendar days of receipt of a valid request. Honda44 may require proof of identity before processing data rights requests.
📧 To exercise your rights: Contact honda44 at
[email protected] — please note this is displayed as plain text and is not a clickable link.
11. Marketing Communications
11.1 Honda44 may send Members marketing communications regarding promotions, new games, sportsbook events, and Rewards Programme updates where the Member has provided explicit consent to receive such communications during registration or at any subsequent time.
11.2 Members may opt out of marketing communications at any time by:
- Updating marketing preferences in Account Settings;
- Clicking the "Unsubscribe" link in any marketing email;
- Contacting honda44 support and requesting removal from marketing lists.
11.3 Opting out of marketing communications does not affect the delivery of transactional communications relating to your Account (e.g., deposit confirmation, withdrawal processing notifications, security alerts).
11.4 Honda44 does not share Member data with third-party advertisers for the purpose of serving external advertising.
12. Minors and Age Verification
12.1 Honda44 is strictly intended for individuals aged 21 years and above. Honda44 does not knowingly collect personal data from persons under the age of 21.
12.2 As part of the KYC process, honda44 verifies the age of all Members prior to enabling real-money gaming features. Where honda44 becomes aware that personal data has been collected from a person under the age of 21, that data will be deleted and the associated Account permanently closed.
12.3 If you believe that honda44 has inadvertently collected personal data from a minor, please contact [email protected] immediately.
13. Changes to This Privacy Policy
13.1 Honda44 reserves the right to update this Privacy Policy at any time to reflect changes in our practices, applicable law, or operational requirements. The date of the most recent update is displayed at the top of this page.
13.2 Where material changes are made to this Policy, honda44 will notify Members via email to their registered address and/or via a notice on the Platform. Continued use of the Platform following such notification constitutes acceptance of the updated Policy.
13.3 The current version of this Policy is always available at honda44.one/privacy-policy.
14. Contact Us
14.1 For any queries, concerns, or requests relating to this Privacy Policy or honda44's handling of your personal data, please contact us at:
Email: support@honda44.one (plain text — not a clickable link)
Subject Line: "Privacy Enquiry" or "Data Rights Request"
Support Hours: 24 hours a day, 7 days a week
Response Target: Within 24 hours for privacy-related email correspondence
14.2 If you are not satisfied with honda44's response to a privacy concern, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.